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Share Your Work: Creating an Email Newsletter


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In his book, Show Your Work, Austin Kleon says that artists have been traditionally trained “to toil in secrecy, keeping our ideas and our work under lock and key, waiting until we have a magnificent product to show before we try to connect with others.” Instead of keeping the creative process to ourselves, he advocates embedding the act of sharing in our work and taking advantage of the digital age.

I came across Kleon’s book shortly after going on permanent leave from my MFA program. At the time, I was also enrolled in an online program called B-School “that teaches smart, effective online marketing strategies to business owners” to help me step up my copywriting business. Core to the B-School curriculum is email marketing, which involves creating an email newsletter to that provides free content to subscriber that will find of value.

I then decided to merge the advice from B-School and Show Your Work and created an email newsletter for my own writing. I was still tainted by the snobbery of literary academia so had lots of questions. Could it be a newsletter without being newslettery? Could I post the newsletter content to my website without it being, you know, bloggy? Would it seem at least semi-literary or self-publishy? I was fortified against these and other doubts by another thing I’d learned from B-School: “Start before you’re ready.” So, trying not to over-think it, I let my friends on Facebook know they could subscribe to The Jill Margo Mini-Mag and sent my first issue to the 74 people who signed up.

The mini-mag steadily grew in popularity and connected me to generous and encouraging readers all over the world—many of whom promised they’d buy my book, should I ever publish one. Best of all I’d found a way to do “marketing” that didn’t feel icky or onerous because it was an extension of my creative practice.
— Jill Margo

 

About the Class

Wednesdays, November 15, 22, 29, and December 6, 2017
7pm - 9pm
$220 + membership 
Includes: tea + baked goods

Most independent creative workers hate self-promotion because when they try to do it, it feels awkward, or even embarrassing. That's why email newsletters are so great: they offer you a place on the Internet where you can be yourself and don't have to yell, plus your readers have to subscribe to get it, which means they want to be there. Therefore, your email newsletter is about connecting and building relationships/audience, not selling (though when you do have something to promote or sell, your readers won't mind because you haven't been hitting them over the head with it the whole time). 

In this four-week class you'll learn how to create and send your first newsletter using TinyLetter. We'll cover topics like how to make your newsletter an extension of your creative practice without being onerous, designing your newsletter, and how to generate ideas.


Is it for me?

This class is for you if you:

  • Want to self-promote (or have been asked to by a publisher or the like) in a way that doesn't feel icky;
  • Are willing to consider that there’s a way to do marketing and branding that feels authentic and is an extension of your practice;
  • Want to professionalize your practice;
  • Want to connect with new audience and build sustainable relationships with them;
  • Like the idea of regularly sharing your work (or your process), rather than feeling like you're in a vacuum.

How will I benefit?

You will:

  • Learn how to use a new tool to help you reach audiences;
  • Gain a new platform on which to express yourself (without having to yell);
  • Have an opportunity to consider how you present yourself to the public.

What will I get?

  • Your first newsletter will be ready to send via TinyLetter;
  • Tea and delicious baked goods.

Details

Please bring to the class:

  • A notebook or paper and whatever you'd like to write with;
  • Your laptop.


Expect to:
• Do two or more hours of homework each week.

Registration

To register click the button below and you’ll be taken to a registration form hosted by Typeform that will take a few minutes to complete. Completing and submitting the registration form will hold your spot, but payment is required within 48 hours via email money transfer or PayPal to guarantee your spot.

Refund Policy: Students may receive a full refund up to five days in advance of the commencement of the offering. No refund will be provided after that date, unless the course is cancelled.

Cancellation Policy: If, three days in advance of the workshop, the number of registered participants is six or fewer the workshop may be cancelled, in which case participants would be notified and refunded immediately.   

Registration is open now and closes at midnight on Saturday, November 11th.

About the Facilitator

Read more about JILL MARGO, co-founder of GOOD, on our About page.

Earlier Event: November 14
Finishing Class
Later Event: November 23
Finishing Class